Husqvarna Mobility announces 2025 big news model reveal at the world’s largest motorcycle exhibition EICMA this November and hints at new electric enduro bike.

Announcing they will arrive back inside the giant annual motorcycle show in Milan this November 5-10, Husqvarna says it “will have its latest offroad, street and travel machines on display” and that one of those is an “all-new, pioneering motorcycle that will be revealed to the world exclusively at the show”.

Follow the links and dig into the otherwise not too exciting “we’re going to put bikes on display at a motorcycle show” news and you’ll find, alongside the teasers for new street bikes, a blacked-out image of what they call an E-offroad bike.

As Enduro21 mentioned on the back of a similar press release from KTM recently, the Austrian manufacturer’s R&D department has finally taken “significant steps” they say with a new KTM SX-E 5 minicycle and a “revitalised” KTM Freeride E.

It doesn’t take a genius to work out therefore that this is most likely going to be a Husqvarna version of the Freeride E.

Answers on a postcard please for what they might call it: the Friåkare (Swedish for freerider)?, after a free-roaming Scandinavian animal like the Reindeer (seems unlikely but ‘Ren’ could be cool)?, or an human exploration kinda idea like Pioneer or similar?

Since rebranding itself as Husqvarna Mobility, some question marks have naturally fallen on the future of the motorcycle side of the “Mobility” business. With some high-profile race teams being dropped and a seeming focus on the orange brand (in Rally notably where Husqvarna and GASGAS are no more), it is interesting to read Husqvarna “remains fully committed to producing premium motorcycles in the offroad, street and travel segments”.

The same press release also mentions the continuation with “successful presence in top-level racing having won the FIM SuperEnduro World Championship, the FIM MX2 Motocross World Championship and the AMA 250SX West Championship in 2024”.

So we take it from that Billy Bolt remains on the white bikes in SuperEnduro and the Hard Enduro World Championships. But apart from that bright star in their ranks the ‘off-road’ focus is on support classes in MX2 and AMA 250SX. It’ll be interesting to see if cutbacks continue and include, for example, Rockstar Husqvarna off-road teams in the US.

Enduro21 will try and dig deeper into this at EICMA.