Fox Racing Celebrates 50-Year Anniversary In 2024

Fox Racing are celebrating their 50 years of creating motocross, off-road, rally and MTB rider clothing and apparel with a special 50th Anniversary Limited Edition Collection, plus more to come in 2024.

Anaheim 1, the San Francisco Supercross season opener saw Fox Racing launching their new “Honor, Conquer, Invent” brand vision, trading on the founding principles established by the Fox family in the early years of the company, but very much looking forward to the new and the innovative.

In 2024, Fox are introducing their new logo mark, an evolution of the iconic Fox Head logo drawn in 1975. “While the logo has gone through many changes over the years, it’s never lost what it stands for – a family-values-based way of working, technical innovation, and passion for our sports and evolving them,” says Chad Hilton of Fox.

Fox Racing launched the 50th Anniversary Limited Edition Collection at Anaheim 1. The line includes the all-new V3 RS helmet, Instinct boots, Vue goggles, and 360 racewear with a colour palette “crafted for both design evolution and nostalgic reminiscences of past styles through vibrant and bold race graphics”.

Look past the flowery language and you’ll see the great riding kit and apparel here, all of which can be viewed on www.foxracing.com, at participating Fox Racing dealers and channels globally.

Follow @foxracingeurope on Instagram for the official release dates of each collection and exclusive information celebrating the brand’s 50th anniversary.